No parser or file format could open the file? Photoshop CS5.5?

So I recently made a model in 3ds max and I wanted to make a texture for it. I heard that a good way to do it is to use photoshop by importing the model into photoshop first. So first finding out the it can only take .obj, .3ds and a couple others I tried importing them into the document, by dragging and dropping it into the project and i got this error: Could not place the document 'Character.3DS' because no parser or file format could open the file. I have no idea what's wrong, i've looked around google. And i'm completely stumped, if anyone knows how I can get it to work it would be greatly appreciated. Thanks ahead of time - Nathan.